Don’t waste twitter space pasting whole links into your messages — econ.omize!
You can say a lot with only 140 characters, but you don’t want to be wasting valuable space on links, so what can you do?
Luckily, shortening URLs using bit.ly is the easiest thing in the world to do. And as an added bonus, it keeps track of how many people actually clicked your link, as well as other more advanced features.
It should also be mentioned that URL shorteners make your tweets look uniform & elegant.
This quick tutorial should help get you started: