It is not enough to create a profile on each of the popular social media networks. To truly leverage the great marketing potential of taking your company to sites like Facebook, Twitter and even LinkedIn you need to have a comprehensive strategy for your content and also for how you will interact with the people your profile attracts. Take a look at the following tips for some insight into how to make the most of social media marketing.
Integrate Social Media into Your Overall Marketing Plan
Social media cannot be used in isolation; it must become a seamless part of your company’s overall marketing strategy if it is to be successful. This means not only ensuring that your logo, company colors and even the style of writing relates to your offline marketing campaign, but also ensuring that those who represent the company on the social networks do so in a manner that can be held up to the company standard for customer service. Some companies choose to hire brand champions who are trained to use social media platforms to further the company image. There is a tendency to approach communicating over social network sites in too much of a relaxed manner. Responses can be more informal, but they should never be delayed or insolent, which is why delegating your social media campaign to a specific person is a good idea.
Understand Your Target Audience
It is important to understand your target audience if you are going to make your social media profile shine. People who use social network sites may not be your “normal” type customer and on the other hand they might be long time supporters of your brand. Be sure you can speak to both types of user and make each feel welcome and accepted.
Work Hard at Engaging the Audience
Engagement is one of the huge advantages of using the social networks. Users can “Like” pages, they can comment on pictures, statuses or even air their views openly on your forum. This makes your social network profile a very dynamic place, so you must work towards keeping the dynamism alive. There is nothing more disappointing than a profile that does not reach out to those who take the time to visit it.
Lastly, achieving results from social media marketing takes time and a lot of hard work, so don’t be discouraged if you only manage to attract a few followers or fans in the early stages. The important thing is to keep at it and continue to strive for a profile that properly reflects your company products, services and values.