Source: Net Collective
Twitter has rapidly become the leading way to exchange short messages online. Within the 140 character limit, people socialize, network and talk about anything they want.
Twitter has a very simple interface, but at the same time it can be effectively used for many different purposes.
That’s why it can be the perfect place to promote any kind of online business. Twitter is used by many online marketers to increase website traffic and sell products. Twitter can be very profitable, but you should stick to certain guidelines if you want to succeed.
We will now discuss a few helpful strategies so that you can get the most from your Twitter marketing efforts.
Being helpful on Twitter will take you a long way.
Focus on effective communication and giving before you take. Twitter is a social network, and that means that people have come there to connect. Focus on communication and your followers will stay with you for the long haul. If your style is hard selling, then you need to learn to tune it down before you begin your Twitter marketing. If you make recommendations it better be something good. Again, the hard sell does not work on Twitter. Twitter has been bombarded by spammers so the followers really crack down on them. If you haven’t built a basic relationship with the people you are tweeting then don’t waste their time. The simple solution to this is to create a relationship by helping people out.
The cool thing about helping people is that you can point them in the direction of one of the products you promote that best solves their problem. This will give you a fair advantage over your competition who is trying out direct marketing.
Don’t go into Twitter spamming, instead, look at it as a place where you can build an ongoing relationship with thousands of prospective customers. Marketing on Twitter doesn’t have to be difficult, unless you decide to focus on scammy methods that don’t work. There are lots of different means by which Twitter can become part of your business. One of the best ways to leverage Twitter for enhancing your business and marketing with it is to use it for customer service. You can help customers with their needs and even answer questions all without picking up the phone. This is due to the fact that most problems are miniscule and don’t require that much attention so Twitter can be used to alleviate those problems so that the customer is satisfied. That way, if the customer needs further assistance, you can always pick up the telephone. At first, however, using Twitter will save time and you’ll usually be able to work the problem out. Besides that, this will give you a unique opportunity to build a relationship with your customers and create a better bond with them. Your customers are valuable and by using Twitter you can make them feel special by rapidly responding back to their queries.
Your follower ratio is something else you’ll want to be careful about.
You will always want to stock up on great followers rather than focusing on getting as many followers as you can. It’s great to have as many followers as possible, but if those followers don’t even use their accounts they’re not much good, are they? So it’s really important that you give utmost attention to not only your followers but also who you are following. Your main aim when using Twitter for marketing is to grow your business by creating relationships. The stronger these relationships are, the better you will fair into making Twitter useful for your business. You will see that it’s not too hard to have the proper people follow you and to follow the proper people. It only takes interacting with people and being hip to what’s current. Being aware is necessary here.