Archive: The Interzone Media
An interesting infographic courtesy of InternetService.net
With a solid one-third of the Earth’s population connected to the Internet, the speed and quality of one’s Internet connection is more important than ever. Everyone has dealt with the annoyance of a painfully slow Internet connection, and when you’re trying to get something done, slow Internet can feel like more than just a minor setback. While in reality, slow Internet isn’t the worst thing in the world, it’s interesting to take note that, for some places in the world, the Internet does move markedly faster than in others.
Source: Google Webmaster Help
Q: I use the Google Toolbar to monitor PageRank. I read on the Internet that it gives old and quite unreliable data. Can I have reliable realtime PageRank information about the sites I administer? And how can I identify causes of a PageRank drop? silviot, Torino, Italy
Have a question? Ask it in the Google Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en
It is not enough to create a profile on each of the popular social media networks. To truly leverage the great marketing potential of taking your company to sites like Facebook, Twitter and even LinkedIn you need to have a comprehensive strategy for your content and also for how you will interact with the people your profile attracts. Take a look at the following tips for some insight into how to make the most of social media marketing.
Integrate Social Media into Your Overall Marketing Plan
Social media cannot be used in isolation; it must become a seamless part of your company’s overall marketing strategy if it is to be successful. This means not only ensuring that your logo, company colors and even the style of writing relates to your offline marketing campaign, but also ensuring that those who represent the company on the social networks do so in a manner that can be held up to the company standard for customer service. Some companies choose to hire brand champions who are trained to use social media platforms to further the company image. There is a tendency to approach communicating over social network sites in too much of a relaxed manner. Responses can be more informal, but they should never be delayed or insolent, which is why delegating your social media campaign to a specific person is a good idea.
This time we’ve selected 4 video tutorials from WordPress.tv that demonstrate some of the advanced possibilities of the WordPress Admin interface. You can customize your WordPress Admin to better suit your particular needs, and learn about advanced features that can save you lots of time managing your blog.
1. An Introduction to the WordPress Dashboard
The WordPress Dashboard is often the first thing you see after successfully logging in to your Admin account. It contains useful information about WordPress and your site, a “quick-post” form, and is quite customizable.
Here is a selection of video tutorials from WordPress.tv for more advanced but common tasks you might encounter in managing your WordPress site.
1. How to add new categories or edit/delete existing ones
As your site grows, you may find you need more categories to organize your content and make sure important posts remain accessible for longer. You can also go back and edit existing categories, though you might want to avoid changing the “slug” on any older categories to ensure that your URLs don’t get altered.
This is a great breakdown of the various considerations in building up SEO for a fledgeling website. The video divides your tasks into the following categories:
- Keyword Targeting
- Content Quality and Value
- Design Quality and Usability
- Social Accounts Setup
- Link Building
WordPress is a very versatile CMS with lots of features, but it’s also very user friendly.
Most WordPress content is in the form of posts which are presented chronologically by default, and can be further organized into categories. A WordPress site can also have static pages which are like posts, but are not part of the timeline of posts.
Content management in WordPress consists mainly of adding and editing posts or pages. We’ve selected an introductory set of videos from WordPress.tv to get you through most of the essential aspects of posting content on your WordPress site.