Chief Francis Kariuki — or, @Chiefkariuki, as he’s known online — tweets to defeat thugs and thieves, locate missing children and farm animals, and organize village logistical matters, according to the Associated Press.
It is not enough to create a profile on each of the popular social media networks. To truly leverage the great marketing potential of taking your company to sites like Facebook, Twitter and even LinkedIn you need to have a comprehensive strategy for your content and also for how you will interact with the people your profile attracts. Take a look at the following tips for some insight into how to make the most of social media marketing.
Integrate Social Media into Your Overall Marketing Plan
Social media cannot be used in isolation; it must become a seamless part of your company’s overall marketing strategy if it is to be successful. This means not only ensuring that your logo, company colors and even the style of writing relates to your offline marketing campaign, but also ensuring that those who represent the company on the social networks do so in a manner that can be held up to the company standard for customer service. Some companies choose to hire brand champions who are trained to use social media platforms to further the company image. There is a tendency to approach communicating over social network sites in too much of a relaxed manner. Responses can be more informal, but they should never be delayed or insolent, which is why delegating your social media campaign to a specific person is a good idea.
Diaspora is an open source and distributed social network. This means that user generated content doesn’t reside on central servers owned by a company, and thus users retain full ownership of and control over all their content. It’s described as a privacy-aware, personally controlled social network.
One of the main purposes of Diaspora is to provide an alternative to Facebook and Twitter that is completely transparent in its handling of user’s information and where privacy is taken seriously.
Here is a 3 part video tutorial to help you get started with Diaspora.
Often, if you Rewteet someone’s tweets a few times, they will notice, and eventually reciprocate. Try Retweeting a few people whose accounts have more followers than yours. If they Retweet you in return you’ll gain followers from the extra exposure. More followers = greater chance of being Retweeted.
–Include Links in your tweets
Science has proven that including links leads to Retweets. Observe this inforgraphic prepared by social media scientist Dan Zarella.
Social Media provides an immediate vehicle for “viral” transmission of information. It allows you to communicate instantly with millions of people, and gives each one of them the opportunity to spread your message even further. If you are clever and dedicated, and have a good message, you can turn the whole world into your own personal marketing force!
There are over 750 million active Facebook users worldwide, at this point Facebook’s dominance of the social media sphere is undisputed, and cannot be ignored. While a Facebook business page is no substitute for a website, it is still an essential piece of any online campaign, and your customers will expect you to have one. Luckily, it isn’t difficult at all to setup a Facebook business page, even for a social media novice.
Follow these steps to create a Facebook page for your business
- Log into your Facebook account, then click “Create Page” in the upper right hand corner.
- Select a category for your business from the following options: Local Business or Place/ Company, Organization or Institution/ Brand or Product/ Artist, Band or Public Figure / Entertainment/ Cause or Community.
- After you’ve selected a category for your business, a form will appear. Fill in the name, address and phone number of your business and ‘agree’ to Facebook Pages Terms. Then click “Get Started.”
You will now have your own Facebook Business page which you can update and use to interact with your customers. If you had any trouble with your setup, watch this quick tutorial which outlines the process.
in our next feature on facebook we will outline…
How to customize your Facebook landing page
When your timeline is cluttered with hundreds of tweets a minute, how do you cut through the noise to identify your target audience and maintain meaningful interaction, which is the cornerstone of any effective twitter campaign, even as that audience becomes much too large to micro-manage?
The “toys” of social media may be shiny and sexy but social media on a day-to-day basis is grunt work.
In the trenches beyond the glamour of the retweet, Like and comment, social media requires a lot of blocking and tackling. It’s done by people who work behind the scenes to make social media happen on a consistent basis, often 24/7 given the real-time digital world in which we live.
For any company considering getting into social media, I make it abundantly clear there is a lot of work involved. It’s not an attempt to scare or intimidate people but an effort to paint a realistic portrait of what’s involved.