Chief Francis Kariuki — or, @Chiefkariuki, as he’s known online — tweets to defeat thugs and thieves, locate missing children and farm animals, and organize village logistical matters, according to the Associated Press.
Source: Net CollectiveTwitter has rapidly become the leading way to exchange short messages online. Within the 140 character limit, people socialize, network and talk about anything they want.
That’s why it can be the perfect place to promote any kind of online business. Twitter is used by many online marketers to increase website traffic and sell products. Twitter can be very profitable, but you should stick to certain guidelines if you want to succeed.
We will now discuss a few helpful strategies so that you can get the most from your Twitter marketing efforts.
It is not enough to create a profile on each of the popular social media networks. To truly leverage the great marketing potential of taking your company to sites like Facebook, Twitter and even LinkedIn you need to have a comprehensive strategy for your content and also for how you will interact with the people your profile attracts. Take a look at the following tips for some insight into how to make the most of social media marketing.
Integrate Social Media into Your Overall Marketing Plan
Social media cannot be used in isolation; it must become a seamless part of your company’s overall marketing strategy if it is to be successful. This means not only ensuring that your logo, company colors and even the style of writing relates to your offline marketing campaign, but also ensuring that those who represent the company on the social networks do so in a manner that can be held up to the company standard for customer service. Some companies choose to hire brand champions who are trained to use social media platforms to further the company image. There is a tendency to approach communicating over social network sites in too much of a relaxed manner. Responses can be more informal, but they should never be delayed or insolent, which is why delegating your social media campaign to a specific person is a good idea.
This is a great breakdown of the various considerations in building up SEO for a fledgeling website. The video divides your tasks into the following categories:
- Keyword Targeting
- Content Quality and Value
- Design Quality and Usability
- Social Accounts Setup
- Link Building
Diaspora is an open source and distributed social network. This means that user generated content doesn’t reside on central servers owned by a company, and thus users retain full ownership of and control over all their content. It’s described as a privacy-aware, personally controlled social network.
One of the main purposes of Diaspora is to provide an alternative to Facebook and Twitter that is completely transparent in its handling of user’s information and where privacy is taken seriously.
Here is a 3 part video tutorial to help you get started with Diaspora.
Often, if you Rewteet someone’s tweets a few times, they will notice, and eventually reciprocate. Try Retweeting a few people whose accounts have more followers than yours. If they Retweet you in return you’ll gain followers from the extra exposure. More followers = greater chance of being Retweeted.
–Include Links in your tweets
Science has proven that including links leads to Retweets. Observe this inforgraphic prepared by social media scientist Dan Zarella.
Social Media provides an immediate vehicle for “viral” transmission of information. It allows you to communicate instantly with millions of people, and gives each one of them the opportunity to spread your message even further. If you are clever and dedicated, and have a good message, you can turn the whole world into your own personal marketing force!