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Managing Your Twitter Account

Is it Time to Optimize?

At first it was so easy, you were a veritable “Master of the Twitterverse”, but now your Twitter stream is cluttered with an endless barrage of seemingly unnecessary and useless junk. Are you following more people than you can easily handle?

Fear not, there are a few simple things you can do right away to cut down on the clutter, streamlining your Twitter experience so you can get more out of it.

First of all, maybe it’s time to unfollow some accounts that aren’t following you back. You can accomplish this task quite easily by checking out

By signing into with your Twitter account you can see a list of all the users you are following who aren’t following you back. With one click they can be out of your life.

Keep in mind, you don’t want to unfollow every user who doesn’t follow you back, some can be quite useful or interesting, so it’s best to vet them first. Click on a person’s Twitterstream and see how much value they provide with their Tweets. But if they’re not interesting AND they’re not even following you back, what’s the point of carrying them along?

On the other hand, there may be people who ARE following you back, but only are spammers who follow everyone who follows them back. Then they continuously clog your stream with self-serving bombast. Cut these accounts lose ASAP, but discriminate carefully.

There are many self-promoters on Twitter, but NOT ALL ARE spammers.

Twitter is a great way for businesses to seek customers out in the world, also to make new customers by participating in healthy twitter-based network relationships, IN ADDITION to promoting their products or what not. There is nothing wrong with that. Many of those accounts are worthy participants on Twitter who use the service as any individual would.

Sometimes it can be hard to tell the difference between spammers and “unselfish” promoters, but you’ll get the hang of it. The rule is, on Twitter as in life, avoid spam at all costs. This is the single easiest and most important way to optimize your Twitter experience.

Get rid of enough spammers and the difference will be visible.

If you are following a few hundred people, try getting rid of about 50 who aren’t doing you any good. It may seem like a pain, but in the end you’ll have a happier and more productive time on twitter, and room to find other, more interesting accounts.

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