There are over 750 million active Facebook users worldwide, at this point Facebook’s dominance of the social media sphere is undisputed, and cannot be ignored. While a Facebook business page is no substitute for a website, it is still an essential piece of any online campaign, and your customers will expect you to have one. Luckily, it isn’t difficult at all to setup a Facebook business page, even for a social media novice.
Follow these steps to create a Facebook page for your business
- Log into your Facebook account, then click “Create Page” in the upper right hand corner.
- Select a category for your business from the following options: Local Business or Place/ Company, Organization or Institution/ Brand or Product/ Artist, Band or Public Figure / Entertainment/ Cause or Community.
- After you’ve selected a category for your business, a form will appear. Fill in the name, address and phone number of your business and ‘agree’ to Facebook Pages Terms. Then click “Get Started.”
You will now have your own Facebook Business page which you can update and use to interact with your customers.